Determinants of Investment in Cryptocurrencies: The Case of Morocco

Abstract

The study investigates the factors that might increase the investment in cryptocurrencies among Moroccan investors. The study used a survey questionnaire to collect data from a sample of 200 respondents. Subsequently, the collected data was analysed using linear regression as well as basic descriptive statistics and one sample t-test. The findings revealed that attitude, subjective norms and perceived behavioural control have a significant impact on the intention to invest in cryptocurrencies. In addition, the results indicated that the Moroccan investors have high tendency to invest in cryptocurrencies. It is worth stressing that this is one of the earliest studies that examine the perception and willingness to invest in cryptocurrencies. Hence, it is expected to be one of the foundations for the future studies in this area.