Strategi Pengembangan Makanan Unggulan Minangkabau Berdaya Saing Global
Abstract
This research aims to discuss the development strategies of traditional minangkabau food which became pre-eminent in West Sumatra Province. Tours in the Minangkabau is known in three things namely culinary tour (traditional foods), nature tourism and cultural tourism. The technique of data collection through interviews and questionnaires as well as FGD. Data analysis was done with the analysis tools SWOT, EFAS, IFAD da QSPM. The object of the traditional food flagship developed is the beef rendang. The results of the analysis of internal factors obtained score 3.1 while external factor analysis of the retrieved value score 2.8. This indicates that the product is able to maintain the same power factor-factor exists to be able to overcome his weakness factors. In addition to the main development strategy that is right based on the internal-external matrix is keep and preserve consisting of market penetration strategies and product development strategy. While based on analysis of the QSPM retrieved the most priority strategy is a strategy of improving and maintaining the image quality of the products and packaging as well as food quality control. While the next alternative strategies is to increase promotion and different types of products.
References
Departemen Perdagangan Republik Indonesia, Pengembangan Ekonomi Kreatif Indonesia, 2025, Jakarta 2008
Departemen Pendidikan Nasional. (2003). Kamus Besar Bahasa Indonesia, Edisi Ketiga,Jakarta: Balai Pustaka
Ernayanti, dkk. 2003. Ensilopedi Makanan Tradisional di Pulau Jawa dan Pulau Madura. Deputi bidang pelestarian dan pengembangan kebudayaan, asdep. Urusann epercayaan terhadap Tuhan Yang Maha Esa. Jakarta: Proyek pelestarian danpengembangan tradisi dan kepercayaan.
http://travel.cnn.com/explorations/eat/readers-choice-worlds-50-most-delicious-foods-012321
Kotler, P., Bowen, J., Makens, J. 2002. Pemasaran Perhotelan dan Kepariwisataan. Jilid II Edisi
Bahasa Indonesia. Jakarta: Pearson Education Asia Ptc. Ltd dan PT.Prenhallindo.
Rangkuti, F, 2006. Analisis SWOT, Tehnik Membedah Kasus Bisnis-Reorientasi Konsep Perencanaan Strategis Untuk Menghadapi Abad 21. Cetakan ke 14. Gramedia Pustaka Utama. Jakarta.