The Influence of Herding Behavior and Experienced Regret on Investment Decisions
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Abstract
This study aims to determine the effect of herding behavior and experienced regret on investment decisions. The theory used in this research is Behavioral Finance Theory within the variable of herding behavior and experienced regret as independent variables, and investment decision as dependent variables. This study used quantitative methods with data collection techniques using questionnaires distributed to investors with a sample of 100 stock investors respondents domiciled in Padang and are over 17 years old. The questionnaire was distributed to respondents online through social media. SPSS V25 is used to analyze data. Multiple linear regression analysis is used as a method of analysis. The results of this study indicate that herding behavior and experienced regret positively influence the decision making of stock investors in Padang.
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