On Intention to Buy Online; Influence Ease of Use, Price Level, And Customer Trust in Accounting Department Students of Politeknik Negeri Padang
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Abstract
People are increasingly active in buying and selling online in the era of the fourth industrial revolution, both the general public and among students and students. This study aims to analyze the effect of ease of use, price level, and customer trust on the intention to buy online among students of the Politeknik Negeri Padang of the Accounting Department. The research method is multiplied regression method. The data used are primary data collected using a questionnaire on 218 respondents. The results showed that the ease-of-use question had the highest mean value of 3.80, median values of 3 and 4, and the highest standard deviation value of 0.66. The price level has the highest mean value of 3.66, median values of 3 and 4, and the highest standard deviation value of 0.63. Customer trust has the highest mean value of 3.33, the median value is 3, and the highest standard deviation value is 0.73. Purchase intention has the highest mean value of 3.64, the median value of 3 and 4, and the highest standard deviation value of 0.96. Partially and simultaneously the three variables have a positive and significant effect on the intention to buy online.
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